Planted Cuisine friends & customers,

Thank you for your support of Planted Cuisine. Thank you for your patience during our time of listening and learning. 

First and foremost, Planted Cuisine as a business and I, Loghan as the owner, stand in solidarity with the Black Lives Matter movement, period. I have spent the last month listening, engaging, protesting, financially supporting, and reflecting upon this current movement in our country. 

Planted Cuisine was built on the premise of creating a localized regenerative food system and baked into that concept, is a food system that is equitable for all. This has been written into our ethos from the very beginning. However, through listening and learning, I have also come to terms with all of the areas that I, and Planted Cuisine have fallen short, or been lazy in pursuit of the larger vision. 

This time was best served as an opportunity to realign and refocus. Now, I/we are moving forward with more passion, dedication, and consciousness in the pursuit of showing the food service industry what is possible when you aim for excellence in every area of impact a business has.

I must remind you that our food system is broken and damaged beyond most everyone’s comprehension, and each of us supports this system in multiple ways every day. I am no exception. The end result is that all of us -in a way- are living in massive contradiction We say that we support Black Lives Matter and social justice issues, while simultaneously supporting -with our own money- modern slavery, the destruction of the environment and a health crisis that knows no bounds (but could be summed up by the sobering statistic that currently our children are slated to live shorter and less healthy lives than their parents*).

One of the lessons I have come to terms with, is that in this moment of uprising and groundswell of support for justice, most of us are either blind to -or too privileged to- address one of the deepest root causes of racism and systemic injustices in the world and that is our food system. 

In the midst of everything taking place, I am one of those who sees this current pandemic and justice uprising as a real moment and opportunity for positive change.

It is in this light, that I announce our deepening commitment to building a localized regenerative food system, with refocused efforts on education and empowerment. 

What does a localized regenerative food system look like?

I can best distill this concept by saying that across the board, as a business, we are net-positive in every aspect of operation. For more information and a look into our thoughts on a regenerative system, be sure to check out our page dedicated to it on our website:

https://www.plantedcuisine.com/regenerative-food-system

Much of the fundamentals of how we will operate will be driven by our ever-increasing knowledge and understanding of soil-health and its relation to human health. If you are interested in understanding how serious this issue is and reading a fantastic overview, please be sure to check out this newly released paper from the Rodale Institute and the Plantrician Project dubbed “The Power of the Plate”, it’s free here: https://rodaleinstitute.org/education/resources/power-of-the-plate-regenerative-organic-agriculture/

As always, education will be at the forefront of everything we do. 

This type of vision requires an unprecedented amount of support and commitment from a team of dedicated people. If you are interested in financially and/or physically uplifting this vision, please reach out immediately. Direct experience is secondary to having a deep commitment and passion for the pursuit of true equality for all through food. 

In the meantime, Planted Cuisine will continue to operate and build momentum through private/public catering, popups and education. As of now, we will not be offering a delivery service.

I have recognized that the delivery model simply contributes far too much to the massive issue of single use plastic/non-composting, composting materials. As part of my reflection during this time, I have arrived at the conclusion that I must do everything I can to limit my damaging contributions to any aspect of our current system.

From the beginning, I have stated that I am only willing to operate in a way that doesn’t contribute to the continual assault of inequality that is inevitably created with current practices.

In the meantime, while we can, and must support Black Lives Matter and a just future for all. However, fundamental change will not be possible until we address the choices that we make at least three times a day. We often talk about civic action and the need to vote in elections. I plead with anyone reading this to let the fact that we are in fact voting every day with our purchases and those votes have a direct impact on the widening gap of inequality in our country and world.

While you might not feel the direct impacts yet, I promise that you and certainly our next generations will. The devastating impacts of our economic model are always felt by our most vulnerable populations first, but those doing a deeper dive on the future of our collective health understand that our current trajectory will impact everyone regardless of socioeconomic status.

I want to end by saying that this letter was a broad-stroked attempt to distill my experiences, learnings and commitments from these times. There are a lot of topics and details that I did not address. My commitment is to get back to regular communications and social media content moving forward that aligns with our reaffirmed position within this movement and the food industry.

The only way this vision becomes reality is through the power of building a coalition of people deeply committed to no longer accepting “good enough” and daring to set a bar that no one thought possible, and then, open-sourcing that model for communities everywhere. 


Empowerment, justice and compassion. 


Thank you for reading this. Thank you for your support of Planted Cuisine’s efforts and thank you for believing in, and supporting this vision for the future. Please reach out if you are interested in participating in any fashion, or if you simply would like to hire the Planted Cuisine team for a food/education event.

In gratitude & solidarity,

Loghan